The effect of gastronomy experience on destination loyalty in Kazakhstan

The relationships gastronomy experience, gastronomy satisfaction, destination satisfaction, and destination loyalty have not been studied extensively. This study investigates the impact of gastronomy experience on gastronomy satisfaction, destination satisfaction, and attitudinal destination loyalty. Data were collected via a survey administered to 392 foreign tourists who had the opportunity to savour Kazakh cuisine. To analyse the data, a combination of explanatory and confirmatory factor analyses was employed. Additionally, the structural equation modelling approach was utilized to rigorously test the proposed hypotheses. Our investigation reveals robust and positive linkages between “gastronomy experience” and “gastronomy satisfaction,” as well as “destination satisfaction” and “loyalty.” Notably, “gastronomy satisfaction” exerts a more pronounced influence on “loyalty” than “destination satisfaction.”