The effect of loyalty to the national team on the level of risktaking of Iranian tourists towards the host of the Asian Nations Cup (2019 UAE)

Farhid Fahi*, Fariba Askarian, Mike Rayner

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

One of the factors contributing to the sustainable development of the tourism industry is the sense of security of tourists. Therefore, the present study aims to determine the perception of the risk of Iranian tourists to host the 2019 AFC Asian Cup, with the effect of loyalty to the Iranian national team in the 2019 AFC Asian Cup. The present study is a descriptive - survey method and in terms of applied purpose. The statistical population of this study was Iran's national team supporters in the 2019 AFC Asian Cup. Data gathering tools were Mousavi et al. (1392), Floyd et al. (2004) and Perceived Feelings Questionnaire (1392). The risk of Sonnames and Graffe (1998) was at the time of During the Esteghlal Tehran - Sanat Naft Abadan match (December 7, 2018) from the Premier League matches, the fourteenth week, and the Persepolis – Pars Jenobi Jam match (December 14, 2018) from the Premier League matches, the fifteenth week which 380 questionnaires were available. To analyze the obtained data, descriptive and inferential statistics (simple regression test) were used and analyzed using SPSS 22 software. According to the findings of this study, the effective factors on the perceived risk perception of the destination in this study, namely, the type of travel risk, the experience of previous trips, the experience of traveling to the host city of the 2019 AFC Asian Cup, had a significant effect on the perceived risk of the destination of the Iranian tourists. The results of the present study indicate that the organizers of the 2019 AFC Asian Cup qualifiers have been able to provide appropriate risk management for international tourists in terms of creating confidence and lack of risk in relation to the host city and sports event.
Original languageEnglish
Pages (from-to)151-177
JournalSport Marketing Studies
Volume3
Issue number2
Publication statusPublished - 17 Jul 2022

Keywords

  • Security
  • loyalty
  • 2019 AFC Asian Cup
  • Risk Assessment
  • Sports Tourism

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