The effect of narrative on advertising persuasiveness: the moderating role of concreteness language: an abstract

Valentina Pitardi, Laurence Dessart

    Research output: Contribution to conferenceAbstractpeer-review

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    Abstract

    Published In: Nina Krey & Patricia Rossi (Eds.) (2018). Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer.
    Original languageEnglish
    Pages1-2
    DOIs
    Publication statusPublished - 28 Nov 2018
    EventAcademy of Marketing Science (AMS) Annual Conference - New Orleans, United States
    Duration: 23 May 201825 May 2018

    Conference

    ConferenceAcademy of Marketing Science (AMS) Annual Conference
    Country/TerritoryUnited States
    CityNew Orleans
    Period23/05/1825/05/18

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