The efficacy of shopping value in predicting destination loyalty

Ercan Sirakaya-turk; Yuksel Ekinci; Drew Martin

doi:10.1016/j.jbusres.2015.01.016

The efficacy of shopping value in predicting destination loyalty

Ercan Sirakaya-turk, Yuksel Ekinci, Drew Martin

Research output: Contribution to journal › Article › peer-review

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Abstract

Recognizing the importance of tourism’s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist’s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value’s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value’s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey’s Mediterranean region.

Original language	English
Pages (from-to)	1878-1885
Number of pages	8
Journal	Journal of Business Research
Volume	68
Issue number	9
Early online date	4 Feb 2015
DOIs	https://doi.org/10.1016/j.jbusres.2015.01.016
Publication status	Published - 1 Sept 2015

Keywords

hedonic shopping value
ytilitarian shopping value
destination loyalty
tourist satisfaction
tourism retailing
tourist shopping

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.jbusres.2015.01.016

EKINCI_2015_cright_JBR_The efficacy of shopping value in predicting destination loyaltyAccepted author manuscript (Post-print), 345 KBLicence: CC BY-NC-ND

Cite this

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title = "The efficacy of shopping value in predicting destination loyalty",

abstract = "Recognizing the importance of tourism{\textquoteright}s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist{\textquoteright}s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value{\textquoteright}s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value{\textquoteright}s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey{\textquoteright}s Mediterranean region.",

keywords = "hedonic shopping value, ytilitarian shopping value, destination loyalty, tourist satisfaction, tourism retailing, tourist shopping",

author = "Ercan Sirakaya-turk and Yuksel Ekinci and Drew Martin",

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AU - Sirakaya-turk, Ercan

AU - Ekinci, Yuksel

AU - Martin, Drew

N1 - NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, (2015), DOI: 10.1016/j.jbusres.2015.01.016

PY - 2015/9/1

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N2 - Recognizing the importance of tourism’s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist’s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value’s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value’s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey’s Mediterranean region.

AB - Recognizing the importance of tourism’s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist’s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value’s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value’s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey’s Mediterranean region.

KW - hedonic shopping value

KW - ytilitarian shopping value

KW - destination loyalty

KW - tourist satisfaction

KW - tourism retailing

KW - tourist shopping

U2 - 10.1016/j.jbusres.2015.01.016

DO - 10.1016/j.jbusres.2015.01.016

M3 - Article

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SP - 1878

EP - 1885

JO - Journal of Business Research

JF - Journal of Business Research

IS - 9

ER -

The efficacy of shopping value in predicting destination loyalty

Abstract

Keywords

UN SDGs

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