The efficacy of shopping value in predicting destination loyalty

Ercan Sirakaya-turk, Yuksel Ekinci, Drew Martin

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    Abstract

    Recognizing the importance of tourism’s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist’s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value’s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value’s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey’s Mediterranean region.
    Original languageEnglish
    Pages (from-to)1878-1885
    Number of pages8
    JournalJournal of Business Research
    Volume68
    Issue number9
    Early online date4 Feb 2015
    DOIs
    Publication statusPublished - 1 Sep 2015

    Keywords

    • hedonic shopping value
    • ytilitarian shopping value
    • destination loyalty
    • tourist satisfaction
    • tourism retailing
    • tourist shopping

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