The efficacy of shopping value in predicting destination loyalty

Ercan Sirakaya-turk, Yuksel Ekinci, Drew Martin

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Recognizing the importance of tourism’s experiential aspects, this research examines how hedonic and utilitarian values relate to tourist’s overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value’s effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value’s (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey’s Mediterranean region.
Original languageEnglish
Pages (from-to)1878-1885
Number of pages8
JournalJournal of Business Research
Issue number9
Early online date4 Feb 2015
Publication statusPublished - 1 Sep 2015


  • hedonic shopping value
  • ytilitarian shopping value
  • destination loyalty
  • tourist satisfaction
  • tourism retailing
  • tourist shopping


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