@article{850b0af9cdb945ba8211bf29f9dfbcb8,
title = "The Film{\textquoteright}s the Thing: moviegoing in Philadelphia, 1935–36",
abstract = "This essay explores what a trove of daily box-office reports from the Stanley- Warner theatre chain exhibition records can tell us about movie going in a major American metropolis in the mid-1930s. By tracing films{\textquoteright} movements and earnings systematically and relationally across twenty-three theatres, it shows how important the feature film, and a number of specific films, were to moviegoers, and that distribution and exhibition responded to their film preferences. The findings also indicate that even theatres within the same run demonstrated significant variety in the audience needs and desires they served.",
keywords = "audiences, distribution, exhibition, reception studies, Warner Bros.",
author = "Catherine Jurca and John Sedgwick",
note = "This article was published as {"}The Film{\textquoteright}s the Thing: Moviegoing in Philadelphia, 1935–36{"}, Film History, Volume 26, Issue 4, pp. 58–83, 2014. Copyright {\textcopyright} 2014 Trustees of Indiana University. No part of this article may be reproduced, stored in a retrieval system, transmitted, or distributed, in any form, by any means, electronic, mechanical, photographic, or otherwise, without the prior permission of Indiana University Press. For educational re-use, please contact the Copyright Clearance Center (508-744-3350). For all other permissions, please visit Indiana University Press' permissions page.",
year = "2014",
language = "English",
volume = "26",
pages = "58--83",
journal = "Film History: An International Journal",
issn = "0892-2160",
publisher = "Indiana University Press",
number = "4",
}