The impact of deviant social media influencers and consumer characteristics on purchasing counterfeit goods

David Shepherd, Kate Whitman, Mark Button, Jeremy M. Wilson

Research output: Contribution to journal › Article › peer-review

272 Downloads (Pure)

9 Citations
1 Commissioned report

1 results

2021
Influencer Report: The Impact of Complicit Social Media Influencers on the Consumption of Counterfeit Goods in the UK
Shepherd, D. W. J., Button, M. & Whitman, K. M., 22 Dec 2021, Intellectual Property Office. 30 p.
Research output: Book/Report › Commissioned report

Open Access
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164 Downloads (Pure)