The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries

Research output: Book/ReportBook


This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.
Original languageEnglish
PublisherPalgrave Macmillan
Number of pages168
ISBN (Electronic)9781137600776
ISBN (Print)9781137600769, 9781349936243
Publication statusPublished - 12 May 2017


  • platform ecosystem
  • chaos and complexity theory
  • classical strategy
  • positioning school
  • hydrothermal
  • innovation
  • sustainability

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