The new penguin dictionary of business

Graham Bannock, Ewan Davis, Paul Trott, Mark Uncles

    Research output: Book/ReportBook


    Jargon, jargon, jargon. Perplexing, meaningless, incomprehensible: that’s all the business world is, right? Be flummoxed no more! The Penguin Dictionary of Business is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and finance. Written accessibly and succinctly, this is the ultimate reference for anyone with an interest in the business world, whether for study or work. Clearly written by experts in their fields, with practical and relevant examples, it covers a host of both general and more specialised terms, from ‘A’ shares to zero-sum game.
    Original languageEnglish
    Place of PublicationLondon
    PublisherPenguin Books
    Number of pages392
    ISBN (Print)9780140513776
    Publication statusPublished - 2002


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