The orchestration of green supply chain management practices to enable performance measurement and evaluation

This study aims at investigating the relationship between the implementation of green supply chain management (GSCM) practices and the implementation of environmental performance measurement and evaluation (EPME) practices. The theoretical model was empirically validated using structural equation modelling in a survey of 199 Brazilian managers working in sustainability areas. We introduce a novel framework that bridges systems theory with the practice-based perspective of firms. The framework advances the current understanding of factors influencing EPME adoption, structuring GSCM practices as system components: inputs, processes, outputs, and feedback loops. More specifically, we identify the direct effects of different GSCM practices in the implementation of EPME but also indirect effects cascading through input, process, output, and feedback loop practices. Our research addresses industry needs for guidance on how to implement GSCM practices and facilitate EPME. Managers need to orchestrate the adoption of GSCM practices in each of these system components by monitoring of inter-organisational and intra-organisational activities of their supply chains. Both EPME and feedback loop practices (e.g. customer collaboration) are key to achieving benefits concerning the environmental impact of supply chain operations.