The relation between people's connection with a target and the perceived importance of justice

We propose that actors will perceive justice as more important with respect to a target when they experience moderate versus extremely high or extremely low connection with the target. In two studies, we manipulated actors’ connection with (e.g., similarity to) a target and the target's standing on the appropriate justice criterion. Both studies yielded the predicted curvilinear relation between connectedness and the perceived relevance of justice. In Study 2, actors’ decisions were more affected by the justice criterion in the moderate versus extreme connectedness conditions. Our findings have important implications for the interplay between connection with others and moral motivations.