The role and status of UK database marketing

K. Fletcher, Colin Wheeler, J. Wright

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationRelationship marketing for competitive advantage: winning and keeping customers
EditorsA. Payne, M. Christopher, M. Clark, H. Peck
Place of PublicationOford
PublisherButterworth-Heinemann
Pages278-293
Number of pages16
ISBN (Print)9780750620208
Publication statusPublished - Nov 1995

Publication series

NameMarketing Series: professional development
PublisherButterworth-Heinemann

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