The role and status of UK database marketing

K. Fletcher, Colin Wheeler, J. Wright

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationRelationship marketing for competitive advantage: winning and keeping customers
    EditorsA. Payne, M. Christopher, M. Clark, H. Peck
    Place of PublicationOford
    Number of pages16
    ISBN (Print)9780750620208
    Publication statusPublished - Nov 1995

    Publication series

    NameMarketing Series: professional development

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