The role and status of UK database marketing

K. Fletcher; Colin Wheeler; J. Wright

The role and status of UK database marketing

K. Fletcher, Colin Wheeler, J. Wright

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Relationship marketing for competitive advantage: winning and keeping customers
Editors	A. Payne, M. Christopher, M. Clark, H. Peck
Place of Publication	Oford
Publisher	Butterworth-Heinemann
Pages	278-293
Number of pages	16
ISBN (Print)	9780750620208
Publication status	Published - Nov 1995

Publication series

Name	Marketing Series: professional development
Publisher	Butterworth-Heinemann

Cite this

@inbook{8c561dbcc6394464917e5c6da5729887,

title = "The role and status of UK database marketing",

author = "K. Fletcher and Colin Wheeler and J. Wright",

year = "1995",

month = nov,

language = "English",

isbn = "9780750620208",

series = "Marketing Series: professional development",

publisher = "Butterworth-Heinemann",

pages = "278--293",

editor = "A. Payne and M. Christopher and M. Clark and H. Peck",

booktitle = "Relationship marketing for competitive advantage: winning and keeping customers",

}

The role and status of UK database marketing. / Fletcher, K.; Wheeler, Colin; Wright, J.
Relationship marketing for competitive advantage: winning and keeping customers. ed. / A. Payne; M. Christopher; M. Clark; H. Peck. Oford: Butterworth-Heinemann, 1995. p. 278-293 (Marketing Series: professional development).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - The role and status of UK database marketing

AU - Fletcher, K.

AU - Wheeler, Colin

AU - Wright, J.

PY - 1995/11

Y1 - 1995/11

M3 - Chapter (peer-reviewed)

SN - 9780750620208

T3 - Marketing Series: professional development

SP - 278

EP - 293

BT - Relationship marketing for competitive advantage: winning and keeping customers

A2 - Payne, A.

A2 - Christopher, M.

A2 - Clark, M.

A2 - Peck, H.

PB - Butterworth-Heinemann

CY - Oford

ER -