The sensory dimension of sustainable retailing: analysing in-store green atmospherics

Diletta Acuti, Virginia Vannucci, Gabriele Pizzi

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
Original languageEnglish
Title of host publicationEmotional, Sensory, and Social Dimensions of Consumer Buying Behavior
EditorsAna Maria Soares, Maher Georges Elmashhara
PublisherIGI Global
Number of pages34
ISBN (Electronic)9781799822226
ISBN (Print)9781799822202
Publication statusPublished - 1 Feb 2020


  • sustainable retailing
  • green atmospherics
  • sustainable practices
  • in-store communication
  • store atmospherics
  • experiment
  • green marketing


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