The sensory dimension of sustainable retailing: analysing in-store green atmospherics

Diletta Acuti, Virginia Vannucci, Gabriele Pizzi

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


    The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
    Original languageEnglish
    Title of host publicationEmotional, Sensory, and Social Dimensions of Consumer Buying Behavior
    EditorsAna Maria Soares, Maher Georges Elmashhara
    PublisherIGI Global
    Number of pages34
    ISBN (Electronic)9781799822226
    ISBN (Print)9781799822202
    Publication statusPublished - 1 Feb 2020


    • sustainable retailing
    • green atmospherics
    • sustainable practices
    • in-store communication
    • store atmospherics
    • experiment
    • green marketing


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