The social impact of events in social media conversation

Alessandro Inversini, Rogan Sage, Nigel Williams, Dimitrios Buhalis

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which the event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2015
Subtitle of host publicationProceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015
EditorsIis Tussyadiah, Alessandro Inversini
Number of pages12
ISBN (Electronic)978-3-319-14343-9
ISBN (Print)978-3-319-14342-2
Publication statusPublished - 6 Feb 2015
EventInformation and Communication Technologies in Tourism 2015 - Lugano, Switzerland
Duration: 3 Feb 20156 Feb 2015


ConferenceInformation and Communication Technologies in Tourism 2015


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