Abstract
Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which the event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from Twitter.com, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.
Original language | English |
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Title of host publication | Information and Communication Technologies in Tourism 2015 |
Subtitle of host publication | Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 |
Editors | Iis Tussyadiah, Alessandro Inversini |
Publisher | Springer |
Pages | 283-294 |
Number of pages | 12 |
ISBN (Electronic) | 978-3-319-14343-9 |
ISBN (Print) | 978-3-319-14342-2 |
DOIs | |
Publication status | Published - 6 Feb 2015 |
Event | Information and Communication Technologies in Tourism 2015 - Lugano, Switzerland Duration: 3 Feb 2015 → 6 Feb 2015 |
Conference
Conference | Information and Communication Technologies in Tourism 2015 |
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Country/Territory | Switzerland |
City | Lugano |
Period | 3/02/15 → 6/02/15 |