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The strategic orientation of marketing information systems: an empirical study
Mark Xu
Research output
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Contribution to journal
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Article
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peer-review
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Dive into the research topics of 'The strategic orientation of marketing information systems: an empirical study'. Together they form a unique fingerprint.
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Social Sciences
Application
27%
Cartography
9%
Company
9%
Computers
9%
Environmental Scanning
9%
Information Systems
45%
Knowledge
18%
Managers
18%
Market
9%
Marketing
45%
Marketing Information
36%
Practice
18%
Research
9%
Routine
9%
Specific Industry
18%
Strategic Marketing
18%
Support
9%
Surveys
9%
Technology
9%
UK
9%
INIS
applications
27%
competition
18%
computers
9%
industry
9%
information systems
45%
mapping
9%
market
27%
marketing
100%
orientation
9%
positioning
9%
surveys
9%
Economics, Econometrics and Finance
Enterprise
9%
Managers
18%
Market Analysis
9%
Market Segmentation
9%
SWOT Analysis
9%
Targeting
9%