The strategic use of computerised information systems by a micro enterprise

Martyn Roberts, Michael Wood

    Research output: Contribution to journalArticlepeer-review


    This paper is a case study of the use of information systems (IS) by a micro enterprise. In particular, it attempts to answer the question: can micro enterprises use IS strategically? It examines the distinguishing characteristics of micro enterprises and the use of IS in micro enterprises. It gives a brief history and description of the micro enterprise in question (Lanzarote First) and then analyses the use of IS from two angles: functionality and benefits. Importantly, the strategic benefits of the various IS are differentiated from other efficiency and effectiveness benefits. The case also tests the use of an IS planning methodology. The case illustrates that a micro enterprise can use IS strategically and, because of the absence of certain factors which are present in large organisations, the impact of IS may be even greater.
    Original languageEnglish
    Pages (from-to)115-125
    Number of pages11
    JournalLogistics Information Management
    Issue number2
    Publication statusPublished - 2002


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