The training of international managers: the Strathclyde perspective

J. Taggart, Colin Wheeler, S. Young

Research output: Contribution to journalArticlepeer-review

Abstract

This article discusses some of the challenges facing educators in the field of international business/marketing, evaluates the Strathclyde experience with its new MSc International Marketing degree and presents some ideas for improving the internationalism of the programme by giving multicultural learning a central role. A holistic Management Issues in International Marketing course is described, linked to phases of multicultural learning, and integrated with other components of the degree: This aims both to provide skills for the aspiring international manager and improve students' learning capabilities for the Masters degree programme as a whole. Some experimental work on selecting group members as a means of improving team performance is also described.
Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalJournal of Teaching in International Business
Volume6
Issue number2
DOIs
Publication statusPublished - 1994

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