Abstract
This article discusses some of the challenges facing educators in the field of international business/marketing, evaluates the Strathclyde experience with its new MSc International Marketing degree and presents some ideas for improving the internationalism of the programme by giving multicultural learning a central role. A holistic Management Issues in International Marketing course is described, linked to phases of multicultural learning, and integrated with other components of the degree: This aims both to provide skills for the aspiring international manager and improve students' learning capabilities for the Masters degree programme as a whole. Some experimental work on selecting group members as a means of improving team performance is also described.
| Original language | English |
|---|---|
| Pages (from-to) | 1-19 |
| Number of pages | 19 |
| Journal | Journal of Teaching in International Business |
| Volume | 6 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1994 |