The UK direct marketing industry: current issues and developments

K. Fletcher, Colin Wheeler, J. Wright

Research output: Working paper › Discussion paper

Cite this

@techreport{9a78d4433c4c47f2bc9879830eafbd4f,

title = "The UK direct marketing industry: current issues and developments",

author = "K. Fletcher and Colin Wheeler and J. Wright",

note = "Institution: University of Strathclyde. Department: Marketing.",

year = "1990",

language = "English",

publisher = "University of Strathclyde",

type = "WorkingPaper",

institution = "University of Strathclyde",

}