The use of computerized information systems to gain strategic competitive advantage: the case of a start-up manufacturing company

Looks at the use of computerized information systems by a start-up manufacturing company in the south of England. Describes the company - Solent Technical Mouldings Ltd - decided that these information systems would play a major role in assisting its entry into an industry where there were already many established companies. Later, information systems were a key factor in ensuring the company’s survival and growth. Outlines the information systems strategy adopted, and some of the benefits which followed. Draws some tentative lessons for other organizations in a similar position.