Purpose – National policy appears to be supportive of part-time management education, but many researchers have observed difficult challenges in this type of skills development. This paper seeks to discuss how academic assessments that are also work-based projects could benefit all stakeholders in management education. Design/methodology/approach – This premise is based on prior literature sources together with an example from the author’s own teaching practice – a part-time Master’s programme focused on sales managers. Findings – It is possible for company sponsors and their employees to achieve considerable benefits from management education when assignments are used to address their change projects. Originality/value – This paper demonstrates how, even in the most outcome-oriented of management functions, part-time education can provide mutual value for all stakeholders.