The vogue of the circular economy: mapping its dominant themes and emerging alternatives in European research

Over the past few decades, the circular economy (CE) has shifted from a normative sustainability vision to a dominant framework in policy agendas, corporate strategies, and academic research. In Europe, for instance, CE has evolved into a pivotal strategy for tackling environmental issues and decreasing the negative impact of high-emitting sectors by translating CE principles into proactive tools encouraging the green transition of European economies. However, while widely promoted as a response to climate change, biodiversity loss, and resource depletion, the CE has also attracted increasing scrutiny due to limited real-world impacts, rebound effects, and the persistence of efficiency-oriented approaches that leave prevailing production and consumption patterns largely unchallenged. To address this tension, this paper presents an analysis of 1,533 CE papers in the context of European countries, focusing on dominant research themes, intellectual structures, and emerging trends in the field. Our findings demonstrate the growing role of the “utopia – paralysis” tension, the relational turn beyond technocentric circularity, circular business model innovation, coopetition initiatives, platformization of the CE, just transition, and circular justice. Furthermore, alongside these dominant themes, we assess the visibility and positioning of sufficiency and regenerative economy perspectives within the broader CE literature. By situating these emerging concepts within the evolving research landscape, the paper contributes to ongoing debates on the maturity, direction, and transformative ambition of the CE as a sustainability paradigm.