To support or not to support? Consumers’ reaction to brands political activity

Valentina Mazzoli, Laura Grazzini , Diletta Acuti, Raffaele Donvito

    Research output: Contribution to journalArticlepeer-review

    Fingerprint

    Dive into the research topics of 'To support or not to support? Consumers’ reaction to brands political activity'. Together they form a unique fingerprint.

    Social Sciences

    Computer Science

    INIS