Toward an integration of blockchain technology in the food supply chain

Claudia Cozzio, Giampaolo Viglia, Linda Lemarie, Stefania Cerutti

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Abstract

The traceability of what we eat is a lingering issue. Blockchain enables transparency across the value chain as it tracks a product's origin, location, and history. In this work we adopt a mix-method approach - experiment plus qualitative evidence - to understand why consumers consider the traceability offered by blockchain important and what are the barriers that suppliers face when considering blockchain adoption. Our findings show that, when the food is local, blockchain increases consumers’ trust and, in turn, attitudes and behaviors toward the sharing experience. On the supply side, we find that, while operators see key benefits in blockchain adoption – including enhanced trust, they are still hesitant in using the technology because of a greater need for intra-organizational support and a concern in data sharing. By looking at both consumers and suppliers, we offer a complete picture on the integration of blockchain technology in the food supply chain.

Original languageEnglish
Article number113909
Number of pages11
JournalJournal of Business Research
Volume162
Early online date4 Apr 2023
DOIs
Publication statusPublished - 1 Jul 2023

Keywords

  • Blockchain technology
  • Food chain
  • Hospitality
  • Sharing economy
  • Stakeholders
  • Trust

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