Towards an understanding of online consumer behaviour

Lillian Clark

Towards an understanding of online consumer behaviour

Lillian Clark

Research output: Contribution to conference › Paper › peer-review

Abstract

Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.

Original language	English
Publication status	Published - 2005
Event	INTERACT ’05 - Rome, Italy Duration: 12 Sept 2005 → 16 Sept 2005

Conference

Conference	INTERACT ’05
Country/Territory	Italy
City	Rome
Period	12/09/05 → 16/09/05

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://giove.isti.cnr.it/conferences/interact2005/doc/final-program.pdf

Cite this

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title = "Towards an understanding of online consumer behaviour",

abstract = "Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.",

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year = "2005",

language = "English",

note = "INTERACT {\textquoteright}05 ; Conference date: 12-09-2005 Through 16-09-2005",

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AU - Clark, Lillian

PY - 2005

Y1 - 2005

N2 - Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.

AB - Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.

M3 - Paper

T2 - INTERACT ’05

Y2 - 12 September 2005 through 16 September 2005

ER -

Towards an understanding of online consumer behaviour

Abstract

Conference

UN SDGs

Access to Document

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Cite this