Towards an understanding of online consumer behaviour

Lillian Clark

Research output: Contribution to conferencePaperpeer-review


Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.
Original languageEnglish
Publication statusPublished - 2005
EventINTERACT ’05 - Rome, Italy
Duration: 12 Sep 200516 Sep 2005


ConferenceINTERACT ’05


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