Towards an understanding of online consumer behaviour

Lillian Clark

    Research output: Contribution to conferencePaperpeer-review


    Previous research into online consumer behaviour has tended to focus on individual aspects rather than overall understanding, neglecting the complexity of the consumer experience, and much of the data that underpins such studies is out-of-date, demographically unbalanced or demonstrative of attitudes rather than actual behaviour. By gathering and combining demographically balanced current quantitative data with observational research, I plan to build comprehensive frameworks for the design of e- Commerce systems that reflect modern online consumer behaviour.
    Original languageEnglish
    Publication statusPublished - 2005
    EventINTERACT ’05 - Rome, Italy
    Duration: 12 Sept 200516 Sept 2005


    ConferenceINTERACT ’05


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