Treat culture: why indulging in small, affordable pleasures can help you cope with tough times

Jason Sit

Treat culture: why indulging in small, affordable pleasures can help you cope with tough times

Jason Sit^*

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

Abstract

Treat culture certainly has psychological benefits, helping uplift consumers’ emotions during difficult times. So, go ahead – buy yourself a little treat.

Original language	English
Specialist publication	The Conversation
Publication status	Published - 10 Jul 2023

Keywords

Treat culture
Retailing
Coping behaviour
Millennials
Consumer behaviour

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://theconversation.com/treat-culture-why-indulging-in-small-affordable-pleasures-can-help-you-cope-with-tough-times-207957Licence: CC BY-ND

1 Article

Profiling shoppers’ coping behaviours during a pandemic crisis: a regulatory focus perspective
Sit, J., Ballantyne, E. E. F. & Gorst, J., 1 Jan 2022, In: Journal of Retailing and Consumer Services. 64, 8 p., 102811.
Research output: Contribution to journal › Article › peer-review

Open Access
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Cite this

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Treat culture: why indulging in small, affordable pleasures can help you cope with tough times

Abstract

Keywords

UN SDGs

Access to Document

Fingerprint

Research output

Profiling shoppers’ coping behaviours during a pandemic crisis: a regulatory focus perspective

Cite this