Treat culture: why indulging in small, affordable pleasures can help you cope with tough times

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School of Strategy, Marketing and Innovation

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2022
Profiling shoppers’ coping behaviours during a pandemic crisis: a regulatory focus perspective
Sit, J., Ballantyne, E. E. F. & Gorst, J., 1 Jan 2022, In: Journal of Retailing and Consumer Services. 64, 8 p., 102811.
Research output: Contribution to journal › Article › peer-review

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