Turning ideas into products: subjective well-being in co-creation

Rebecca Pera, Giampaolo Viglia

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New services, like fabrication spaces, 3D printer rentals and virtual marketplaces, have made it easier for empowered consumers to co-create innovative products without almost any involvement of traditional companies. Adopting a consumer-grounded view, this work takes a step forward from the existing service literature by investigating the link between psychological motives and happiness in co-creation. Specifically, the study measures how community affiliation, personal growth, and utilitarian motives are predictors of subjective well-being. The results illustrate that community affiliation and personal growth motives predict high scores of subjective well-being, while utilitarian motives do not. In addition, empowered consumers who co-create with others are happier than consumers who create alone. This indicates that direct interactions are not only a powerful platform for service co-creation, but are also predictors of subjective well-being. We discuss the implications for traditional companies and for decision makers regarding the benefits offered by digital fabrication services.
Original languageEnglish
Pages (from-to)388-402
Number of pages15
JournalThe Service Industries Journal
Issue number7-8
Early online date5 Mar 2015
Publication statusPublished - Apr 2015


  • co-creation
  • psychological motives
  • subjective well-being
  • service design
  • open innovation spaces


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