#TVFUTURES - Callum O'Leary - CCI TV Social Media Manager

The big challenge though, is to get television, brands, social media and all of the gethered audiences working with each other in unison to create an experience that not only engages, but spreads by people sharing this content. This is what I am currently researching for my dissertation as a third year BSc Television and Broadcasting student at the University of Portsmouth. Specifically, I\'m looking at the impact that sport broadcasts are having on Twitter and second screen culture. To do this, I will be using our University\'s television channel CCI TV, which is managed by a student workforce. Over the next few months, I\'ll be in charge of all the content that is put out through two of our social media platforms - Twitter and Vine.