Twitter and citations

Ali Onder*, Sascha Schweitzer, Benno Torgler, Ho Fai Chan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Social media, especially Twitter, plays an increasingly important role among researchers in showcasing and promoting their research. Does Twitter affect academic citations? Making use of Twitter activity about columns published on VoxEU, a renowned online platform for economists, we develop an instrumental variable strategy to show that Twitter activity about a research paper has a causal effect on the number of citations that this paper will receive. We find that the existence of at least one tweet, as opposed to none, increases citations by 16-25%. Doubling overall Twitter engagement boosts citations by up to 16%.
Original languageEnglish
JournalEconomics Letters
Early online date28 Jul 2023
Publication statusEarly online - 28 Jul 2023


  • Productivity
  • Social Media
  • citations
  • economists

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