Understanding behaviour patterns of multi-agents in digital business ecosystems: an organisational semiotics inspired framework

Prince Kwame Senyo, Kecheng Liu, John Effah

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    90 Downloads (Pure)

    Abstract

    Digital business ecosystem (DBE) is a collaborative network of organisations, processes and technologies that collectively create value. Thus, value creation in DBEs is jointly undertaken by multiple human and digital agents. To aid appropriate apportionment of work and design of information systems, it is essential to understand behaviour of both human and digital agents. However limited attention has been paid to agents’ behaviour in the extant DBEs literature. Moreover, multi-agent research has also largely focused on technical issues while limited research exists on agents’ behaviour. As such, in this paper, we develop a framework to understand behaviour patterns of multi-agent in DBEs. This framework builds its foundation on the theoretical lens of Organisational Semiotics, a sociotechnical theory towards contribution to DBE research.
    Original languageEnglish
    Title of host publicationAdvances in Human Factors, Business Management and Society
    Subtitle of host publicationProceedings of the AHFE 2018 International Conference on Human Factors, Business Management and Society, July 21-25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA
    EditorsJussi Ilari Kantola, Salman Nazir, Tibor Barath
    PublisherSpringer
    Pages206-217
    ISBN (Electronic)978-3-319-94709-9
    ISBN (Print)978-3-319-94708-2
    DOIs
    Publication statusPublished - Jan 2019
    Event9th International Conference on Human Factors, Business Management and Society - Orlando, United States
    Duration: 21 Jul 201825 Jul 2018

    Publication series

    NameAdvances in Intelligent Systems and Computing
    PublisherSpringer
    Volume783
    ISSN (Print)2194-5357
    ISSN (Electronic)2194-5365

    Conference

    Conference9th International Conference on Human Factors, Business Management and Society
    Abbreviated titleAHFE 2018
    Country/TerritoryUnited States
    CityOrlando
    Period21/07/1825/07/18

    Keywords

    • Behaviour analysis framework
    • Multi-agent behaviour
    • Digital business ecosystem (DBE)
    • Organisational semiotics
    • Social and digital agents

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