Understanding behaviour patterns of multi-agents in digital business ecosystems: an organisational semiotics inspired framework

Prince Kwame Senyo, Kecheng Liu, John Effah

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

Digital business ecosystem (DBE) is a collaborative network of organisations, processes and technologies that collectively create value. Thus, value creation in DBEs is jointly undertaken by multiple human and digital agents. To aid appropriate apportionment of work and design of information systems, it is essential to understand behaviour of both human and digital agents. However limited attention has been paid to agents’ behaviour in the extant DBEs literature. Moreover, multi-agent research has also largely focused on technical issues while limited research exists on agents’ behaviour. As such, in this paper, we develop a framework to understand behaviour patterns of multi-agent in DBEs. This framework builds its foundation on the theoretical lens of Organisational Semiotics, a sociotechnical theory towards contribution to DBE research.
Original languageEnglish
Title of host publicationAdvances in Human Factors, Business Management and Society
Subtitle of host publicationProceedings of the AHFE 2018 International Conference on Human Factors, Business Management and Society, July 21-25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA
EditorsJussi Ilari Kantola, Salman Nazir, Tibor Barath
PublisherSpringer
Pages206-217
ISBN (Electronic)978-3-319-94709-9
ISBN (Print)978-3-319-94708-2
DOIs
Publication statusPublished - Jan 2019
Event9th International Conference on Human Factors, Business Management and Society - Orlando, United States
Duration: 21 Jul 201825 Jul 2018

Publication series

NameAdvances in Intelligent Systems and Computing
PublisherSpringer
Volume783
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

Conference9th International Conference on Human Factors, Business Management and Society
Abbreviated titleAHFE 2018
Country/TerritoryUnited States
CityOrlando
Period21/07/1825/07/18

Keywords

  • Behaviour analysis framework
  • Multi-agent behaviour
  • Digital business ecosystem (DBE)
  • Organisational semiotics
  • Social and digital agents

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