Understanding the omnichannel customer journey: the effect of online and offline channel interactivity on consumer value co-creation behavior

Xingwen Cui, Qinghong Xie, Jing Zhu, Mahmud Akhter Shareef*, Muhammad Awais Shakir Goraya, Muhammad Shakaib Akram

*Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

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    Psychology

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