Abstract
This paper explores the concept of creativity within the context of a pliable ‘soft or
hard’ organisational environment and analyses its efficacy in fostering corporate
resilience. A review of the relevant literature on creativity is undertaken to
investigate the concept of creativity and its impact on corporate resilience, and a
pliability (fluidity) model, which assesses the efficacy of the corporate creative
environment, is then suggested for application in both infant/mature organisations to unleash the creative potential within organisations and thereby underwrite corporate resilience.
hard’ organisational environment and analyses its efficacy in fostering corporate
resilience. A review of the relevant literature on creativity is undertaken to
investigate the concept of creativity and its impact on corporate resilience, and a
pliability (fluidity) model, which assesses the efficacy of the corporate creative
environment, is then suggested for application in both infant/mature organisations to unleash the creative potential within organisations and thereby underwrite corporate resilience.
| Original language | English |
|---|---|
| Pages (from-to) | 835-846 |
| Number of pages | 12 |
| Journal | Total Quality Management and Business Excellence |
| Volume | 24 |
| Issue number | 7 |
| Early online date | 3 Jun 2013 |
| DOIs | |
| Publication status | Published - 1 Aug 2013 |
Keywords
- creativity
- pliability
- continum
- =soft
- hard
- excellence
- resilience