Unlocking the marketing potential of social capital: A study to identify the dimensions of social capital considered represented within online brand communities, 10th IEEE International Conference on E-Business Engineering 2013 (ICEBE), at Coventry University on Sep 11-12, 2013

Stacey Li, Lillian Clark, Colin Wheeler

    Research output: Contribution to conference › Paper › peer-review

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    Social Sciences

    Computer Science