Original language | English |
---|---|
Journal | New Review of Academic Librarianship |
DOIs | |
Publication status | Published - 10 Mar 2016 |
Externally published | Yes |
Keywords
- marketing
- university libraries
- anthropomorphism
- mascots
- branding
David E. Bennett, Paula Thompson
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | New Review of Academic Librarianship |
DOIs | |
Publication status | Published - 10 Mar 2016 |
Externally published | Yes |