@article{f808087c14d34ad3ad68603bf3fb0466,
title = "Use of anthropomorphic brand mascots for student motivation and engagement: a promotional case study with Pablo the Penguin at the University of Portsmouth Library",
keywords = "marketing, university libraries, anthropomorphism, mascots, branding",
author = "Bennett, {David E.} and Paula Thompson",
year = "2016",
month = mar,
day = "10",
doi = "10.1080/13614533.2016.1162179",
language = "English",
journal = "New Review of Academic Librarianship",
issn = "1361-4533",
publisher = "Taylor and Francis Ltd.",
}