User-generated content on the Facebook page of emergency management organizations: perspectives of emergency management administrators

Jayan Chirayath Kurian*, Jeremy John Watkins, Kerry McCallum

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution


This article examines the benefits and challenges of user-generated content (comments) on the Facebook pages of emergency management organisations (EMOs) that manage natural disasters. Although organisational communication literature acknowledges the use of social networking sites (SNSs) for information dissemination as part of emergency management, less attention has been paid to comments posted by external organisations and members of the public. To address these gaps in the literature, this article presents preliminary findings from a qualitative study of user posts on the Facebook page of two publicly funded EMOs. An information classification framework is adopted to understand the technological, organisational and social implications of these posts. This interpretive research employs a manual thematic analysis of text comments; it is followed by a qualitative semi-structured interview with seven emergency management administrators. Preliminary findings indicate that a study of comments posted by users to EMOs’ SNSs can yield valuable lessons for stakeholders from past emergencies.
Original languageEnglish
Title of host publicationRefereed Proceedings of the Australian and New Zealand Communication Association Conference
Place of PublicationSydney
PublisherAustralian & New Zealand Communication Association
Number of pages18
Publication statusPublished - 7 Jul 2017
EventANZCA 2017: Communication Worlds: Access, Voice, Diversity, Engagement - Sydney, Australia
Duration: 7 Jul 20177 Jul 2017

Publication series

NameANZCA Conference Proceedings
ISSN (Print)1448-4331


ConferenceANZCA 2017: Communication Worlds: Access, Voice, Diversity, Engagement


  • social networking sites
  • user-generated content

Cite this