Variety in the video game industry: an empirical study of the Wundt curve

Daniel Kaimann; Nadja Stroh-Maraun; Joe Cox

doi:10.1002/mde.2909

Variety in the video game industry: an empirical study of the Wundt curve

Daniel Kaimann, Nadja Stroh-Maraun, Joe Cox

Paderborn University

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Abstract

This study analyzes the effect of variety on consumer utility using historical behavioral information for 1,397 consumers participating in 729,049 unique rounds of play. We show that consumers generally exhibit a preference for variety as part of their gameplay utility. The relationship between variety and utility is non-linear and follows, at least for some types of variety, an inverted u-shape as predicted by the Wundt curve. Our results represent the first such evidence on the importance of variety i n video gaming, which has significant implications for consumption through optimization of gameplay utility to satisfy the demand for variety.

Original language	English
Journal	Managerial and Decision Economics
Early online date	28 Nov 2017
DOIs	https://doi.org/10.1002/mde.2909
Publication status	Early online - 28 Nov 2017

Keywords

preferences
video game industry
fixed effects regression
Wundt curve
variety

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10.1002/mde.2909

COXj_2017_cright_MDE_Variety in the video game industry
This is the peer reviewed version of the following article: Kaimann D, Stroh-Maraun N, Cox J. Variety in the video game industry: An empirical study of the Wundt curve. Manage Decis Econ. 2017;1–9, which has been published in final form at https://doi.org/10.1002/mde.2909. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Accepted author manuscript (Post-print), 472 KB

http://onlinelibrary.wiley.com/doi/10.1002/mde.2909/abstract

Cite this

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Variety in the video game industry: an empirical study of the Wundt curve

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Keywords

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