Visualising everyday ethnicity: moving beyond stereotypes of Roma minorities

The visual image of Roma people in the media is mired in racialised notions of ‘the other’. Whilst we know what Roma stereotypes look like, there is little clarity as to how a ‘non-stereotypical’ image might be constructed. In order to examine the non-stereotypical, two sources of images are analysed: (i) entrants from an anti-stereotype Roma photography competition and (ii) self-representations produced by Roma participants during ethnographic research. The findings show that if ‘Roma’ is foregrounded as the subject, even a non-stereotypical approach can reproduce ‘difference’ (from a supposed ‘norm’). ‘Roma’ is thus, at the moment, still strongly linked to a notion of ethnicity that is seen as different and racialised. However, when ethnicity is not emphasised, but rather self-representations and the ‘everyday’, such orthodoxies are challenged. These sources provide a unique opportunity to create a deeper understanding of ‘non-stereotypical’ images in order to challenge misrepresentations and racism.