What could an executive coach do for an association football manager? a commentary

You have to feel a degree of sympathy for Roy Keane and his managerial colleaguesin association football. While many occupying the manager’s position are certainly handsomely remunerated and enjoy a certain lifestyle, they are also subjected to intense media and stakeholder scrutiny with regard to their performance and associated decisions. The explosion of new media forms requiring football content witnessed in the 1990s and onwards was arguably intertwined with the resurgence of interest in the game – certainly within the UK – and one of the implications and outcomes of the increased media attention can be seen in the number of outlets given over to the expression of views (‘expert’ and punter alike) concerning all aspects of the game. To read the blogs, message boards and online media commentary, there is a sense that the sport is intensely known and knowable, but this is something football managers would certainly dispute.