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What defines ‘successful’ university brands?
C. Chapleo
Research output
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Contribution to journal
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Article
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peer-review
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INIS
universities
100%
management
28%
education
28%
values
14%
investigations
14%
design
14%
resources
14%
exploration
14%
resonance
14%
Economics, Econometrics and Finance
Brand Management
100%
Success Factor
50%
Social Sciences
Common Property Resource
50%
Lack of Knowledge
50%