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What gets measured gets better
Beth Rogers
Logical Group
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Social Sciences
Business Strategy
100%
Competitive Advantage
100%
Culture Change
100%
Customer Loyalty
100%
IT Industry
100%
Market Share
100%
Strategy Management
100%
Engineering
Customer Experience
100%
Market Share
100%
Marketer
100%
Metrics
100%
INIS
business
14%
computer codes
14%
failures
14%
gain
14%
implementation
14%
industry
14%
installation
14%
launching
14%
management
100%
market shares
14%
marketers
14%
metrics
14%
presses
14%
Computer Science
Computer Software
16%
Customer Experience
16%
Customer Relationship Management
100%
Customer Relationship Management System
16%
Implementation Technology
16%
Economics, Econometrics and Finance
Competitive Advantage
14%
Customer Retention
14%
Market Share
14%
Relationship Marketing
100%
Specific Industry
14%