What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility"

Karen Knibbs

Research output: Contribution to conferenceAbstractpeer-review

Abstract

If a student "benefits themselves, the workforce, the community and the economy.' (Yorke, 2004) by actively engaging in work experience during their course of study, then "HEIs have a role in the development of graduate employability other than CV and interview training"   (BIS, Graduate
Recruitment to SMEs, 2012). On a mutually beneficial basis, graduates with small business work-related and/or placement experience can highlight their added value to potential employers by evidencing ability to work autonomously; a key concern for SMEs (Holden et al., 2005). Hence the need to examine to what extent University courses facilitate opportunities for working with small‐to‐
medium sized enterprises.

This paper therefore, will draw upon and explore the value of primary data insights gathered using a mixed‐method approach, filling a research gap by incorporating all 3 stakeholer groups; students, educators AND employers, in relation to small business work‐based learning experiences in UK Universities.  
The findings presented will illustrate how these insights were used to develop two original contributions to the extant literature: the 3E's model and the concept of "EmployaGility".
Original languageEnglish
Publication statusPublished - 8 Jul 2014
EventAcademy of Marketing Conference - Bournmouth, United Kingdom
Duration: 7 Jul 201414 Jul 2014

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
Period7/07/1414/07/14

Keywords

  • SME
  • Marketing
  • enterprise
  • employability
  • Education

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