What have you done for SME lately? The 4Es of marketing student "EmployaGility"

Karen Knibbs

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 4 Sep 2014
EventAcademy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs' - Aston University, Birmingham, United Kingdom
Duration: 4 Sep 20144 Sep 2014

Conference

ConferenceAcademy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs'
CountryUnited Kingdom
CityBirmingham
Period4/09/144/09/14

Keywords

  • entrepreneurship
  • SME marketing
  • Education
  • Employability

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