What have you done for SME lately? The 4Es of marketing student "EmployaGility"

Karen Knibbs

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 4 Sep 2014
    EventAcademy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs' - Aston University, Birmingham, United Kingdom
    Duration: 4 Sep 20144 Sep 2014

    Conference

    ConferenceAcademy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs'
    Country/TerritoryUnited Kingdom
    CityBirmingham
    Period4/09/144/09/14

    Keywords

    • entrepreneurship
    • SME marketing
    • Education
    • Employability

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