What have you done for SME lately? The 4Es of marketing student "EmployaGility"

Karen Knibbs

What have you done for SME lately? The 4Es of marketing student "EmployaGility"

Karen Knibbs

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 4 Sept 2014
Event	Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs' - Aston University, Birmingham, United Kingdom Duration: 4 Sept 2014 → 4 Sept 2014

Conference

Conference	Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs'
Country/Territory	United Kingdom
City	Birmingham
Period	4/09/14 → 4/09/14

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 1 No Poverty

Keywords

entrepreneurship
SME marketing
Education
Employability

Access to Document

http://www.birmingham.ac.uk/schools/business/events/2014/september/international-research-colloquium.aspx

Cite this

Knibbs, K. (2014). What have you done for SME lately? The 4Es of marketing student "EmployaGility". Abstract from Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs', Birmingham, United Kingdom. http://www.birmingham.ac.uk/schools/business/events/2014/september/international-research-colloquium.aspx

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author = "Karen Knibbs",

year = "2014",

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note = "Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs' ; Conference date: 04-09-2014 Through 04-09-2014",

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Knibbs, K 2014, 'What have you done for SME lately? The 4Es of marketing student "EmployaGility"', Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs', Birmingham, United Kingdom, 4/09/14 - 4/09/14. <http://www.birmingham.ac.uk/schools/business/events/2014/september/international-research-colloquium.aspx>

TY - CONF

T1 - What have you done for SME lately? The 4Es of marketing student "EmployaGility"

AU - Knibbs, Karen

PY - 2014/9/4

Y1 - 2014/9/4

KW - entrepreneurship

KW - SME marketing

KW - Education

KW - Employability

M3 - Abstract

T2 - Academy of Marketing, International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs'

Y2 - 4 September 2014 through 4 September 2014

ER -