What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers'

Karen Knibbs

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


    Abstract/Purpose – to review current employability and enterprise education literature to establish stakeholder evidence gaps from marketing and small-to-medium enterprise (SME) contexts. Gather new insights from Higher Education Institution (HEI) employability and enterprise support service staff.Theoretical background – Marketing education, SME marketing, Enterprise education, Employability, Work-Related Learning.Assumptions –‘Employability’ concept is widely understood and supported within HEIs, yet less so by employers. HEI career development activity is skewed towards assisting students in finding work with larger firms, with less active support for start-ups. Success of employability and enterprise related activities rely on multi-stakeholder collaboration. Design/Methodology - thematic analysis of new data (under collection) from in-depth, semi-structured interviews, with senior members of UK HEI support service providers, related to employability and enterprise activities.Findings & Practical Implications – it is anticipated insights gained will be of benefit to related stakeholders to derive practical and implementable actions, for the improvement of collaborative employability and enterprise programmes. Originality & Contribution – moves Employability debate forwards, through inclusion of under-represented stakeholder perspectives.Keywords: Marketing, SME, Employability, Enterprise education, work-related learning.
    Original languageEnglish
    Title of host publication2015 Academy of Marketing Conference
    Subtitle of host publicationthe magic in marketing
    EditorsLisa O'Malley
    PublisherAcademy of Marketing
    Number of pages3
    ISBN (Print)9781905952649
    Publication statusPublished - 8 Jul 2015
    EventAcademy of Marketing Conference 2015: The magic of Marketing - University of Limerick, Limerick, Ireland
    Duration: 7 Jul 20159 Jul 2015


    ConferenceAcademy of Marketing Conference 2015
    Abbreviated titleAM2015
    Internet address


    • SME
    • Education
    • Marketing
    • Enterprise
    • Employability


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