What marketing in higher education really means

Peter Reader

    Research output: Contribution to journalArticle

    22 Downloads (Pure)

    Abstract

    Do the text book definitions of marketing work for marketing in higher education. This article describes the work of marketers in higher education, providing advice to new entrants to the profession.
    Original languageEnglish
    Pages (from-to)38-39
    Number of pages2
    JournalEducation Marketing
    Publication statusPublished - Jul 2013

    Keywords

    • Higher education
    • marketing

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