Design/methodology/approach - Based on a configurational perspective, we applied fuzzy set qualitative comparative analysis (fsQCA) on a sample of 88 small and medium-sized firms from the UK. Using fsQCA allows us to uncover the potential complementary role between the EO dimensions and ambidexterity for superior new product performance.
Findings - Our findings reveal three configurations that are sufficient to produce superior new product performance. The results suggest that the EO dimensions and ambidexterity can complement each other to enhance new product performance. Further, under the turbulent market environment, the EO dimensions are also sufficient to produce superior new product performance.
Originality/value - By adopting a configurational perspective using fsQCA, our study provides a more holistic understanding of how the EO dimensions work together to influence new product performance. It also contributes to the literature by uncovering the complementary role of the EO dimensions and ambidexterity in shaping new product performance.
|Journal||International Journal of Entrepreneurial Behaviour and Research|
|Early online date||22 Sept 2020|
|Publication status||Early online - 22 Sept 2020|
- Entrepreneurial Orientation
- New Product Performance
- Fuzzy Set Qualitative Comparative Analysis
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Huang, S. (Creator), Pickernell, D. (Creator), Battisti, M. (Creator), Soetanto, D. (Creator) & Huang, Q. (Creator), University of Portsmouth, 22 Sept 2020