Where do I go?: the commercial renewal of the American musical

Laura Emily MacDonald

Where do I go? the commercial renewal of the American musical

Laura Emily MacDonald

Research output: Contribution to journal › Article › peer-review

Abstract

This article considers three musicals which engaged intensely with American history, politics and social change, and found enormous box office success. Cabaret (1966), Hair (1968) and 1776 (1969) enjoyed long runs on Broadway while they responded to issues facing contemporary American society. How did their creators and producers prepare and sustain them on a commercial market? Together, what do they reveal about shifting audience demographics and popular taste?

Original language	English
Pages (from-to)	71-97
Journal	New England Theatre Journal
Volume	21
Issue number	1
Publication status	Published - 2010

Keywords

Musical Theatre

Cite this

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title = "Where do I go?: the commercial renewal of the American musical",

abstract = "This article considers three musicals which engaged intensely with American history, politics and social change, and found enormous box office success. Cabaret (1966), Hair (1968) and 1776 (1969) enjoyed long runs on Broadway while they responded to issues facing contemporary American society. How did their creators and producers prepare and sustain them on a commercial market? Together, what do they reveal about shifting audience demographics and popular taste?",

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Where do I go? the commercial renewal of the American musical

Abstract

Keywords

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