Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic

Judith Fletcher-Brown

Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic

Research output: Other contribution › Blog posts

Abstract

From 2017- 2020 I carried out field research (1) in New Delhi, India to scope the challenges and opportunities for social marketing. I uncovered the reason for such appalling statistics is at the micro level women lack of awareness about the early warning signs of breast cancer. They are operant and operand resource poor. Macro environmental forces including weak political will to fund and resource women’s health, combine with socio-cultural protocols which render discussion a taboo and stigmatise those who suffer from cancer.

Original language	English
Type	Blog post
Publisher	European Social Marketing Association
Publication status	Published - 19 Oct 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://europeansocialmarketing.org/where-governments-fear-to-tread-meso-level-interventions-could-be-the-solution-to-indias-rising-breast-cancer-epidemic/

Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, J., Turnbull, S., Viglia, G., Chen, T. & Pereira, V., 14 Jul 2020, (Early online) In: International Journal of Research in Marketing. 0, p. 0 0.
Research output: Contribution to journal › Article › peer-review

Open Access
File
743 Downloads (Pure)
Reflexivity and the challenges of collecting sensitive data in India: a research note
Fletcher-Brown, J., 9 Feb 2019, (Early online) In: Qualitative Research. 11 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
511 Downloads (Pure)

Academy of Marketing Conference, Sterling, Scotland
Fletcher-Brown, J. (Presented paper)
17 Jul 2018
Activity: Participating in or organising an event types › Participation in conference

Cite this

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title = "Where governments fear to tread, meso level interventions could be the solution to India{\textquoteright}s rising breast cancer epidemic",

abstract = "From 2017- 2020 I carried out field research (1) in New Delhi, India to scope the challenges and opportunities for social marketing. I uncovered the reason for such appalling statistics is at the micro level women lack of awareness about the early warning signs of breast cancer. They are operant and operand resource poor. Macro environmental forces including weak political will to fund and resource women{\textquoteright}s health, combine with socio-cultural protocols which render discussion a taboo and stigmatise those who suffer from cancer.",

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AB - From 2017- 2020 I carried out field research (1) in New Delhi, India to scope the challenges and opportunities for social marketing. I uncovered the reason for such appalling statistics is at the micro level women lack of awareness about the early warning signs of breast cancer. They are operant and operand resource poor. Macro environmental forces including weak political will to fund and resource women’s health, combine with socio-cultural protocols which render discussion a taboo and stigmatise those who suffer from cancer.

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Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic

Abstract

UN SDGs

Access to Document

Fingerprint

Research output

Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources

Reflexivity and the challenges of collecting sensitive data in India: a research note

Activities

Academy of Marketing Conference, Sterling, Scotland

Cite this