Abstract
In the past many client-agency relationships have been compared to a marriage because of the intensity and longevity of the relationship. While relationships appear to remain intense, in many cases their length seems to be getting shorter. In an environment where most clients are seeking to develop longer term relationships with their consumers, why are their agency relationships moving towards shorter, more transactional style exchange?
| Original language | English |
|---|---|
| Pages | 20 |
| Volume | 1 |
| No. | 123 |
| Specialist publication | Campaign Middle East |
| Publisher | Motivate Publishing Group |
| Publication status | Published - Feb 2014 |