Why Jaguar is taking such a big risk with its rebrand and pink concept car

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publication status	Published - 9 Dec 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Brand authenticity
Rebranding
Iconic
Electronic vehicles
Accessibility
Jaguar

Access to Document

https://theconversation.com/why-jaguar-is-taking-such-a-big-risk-with-its-rebrand-and-pink-concept-car-245485Licence: CC BY-ND

Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
Sit, J., Pino, G. & Pichierri, M., 29 Apr 2021, (Early online) In: International Journal of Retail and Distribution Management.
Research output: Contribution to journal › Article › peer-review

Open Access
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